The brand core of cornflower is around nature and balance. We hope to give the sense of nature to the definition of natural materials and wear the idea of comfort and freedom. The brand advocates the concept of "comfort without gender", which determines the brand's clean and neutral visual image. Cornflower is not only a kind of wild flower, but also a kind of sapphire, which balances the different qualities of rigidity and femininity. By standardizing the use of logos and graphics, we have established the unique brand identity of cornflower and passed the concept of brand comfort and freedom to the audience.